The problem isn't building. It's deciding what to build. A framework for the 19 judgment calls that determine whether your product gets used.
Where to start
Three integrated layers: structured discovery process, 19 judgment points, and AI-human partnership.
Self-paced programmes for individuals and live training for teams and cohorts. Free Introductory Programme launching 21 May.
The complete methodology in PDF and ePub. €29. Included with Certification enrolment.
Gale Robins created the Discovery Judgment Framework. She mentors cohorts at Unicorn Factory Lisboa, was Director of Product Management at Petrotranz (a Wood Mackenzie business), and founded and exited a software company earlier in her career.
Three decades of building, selling, and advising on software products — translated into something teams can learn and apply.
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30 minutes. No pitch. Whether you're leading a team, running a programme, or building a discovery practice — let's talk about where better judgment would make the biggest difference.
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