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Services

Learn the framework. Apply it to real decisions. Build lasting capability—through online certified training, instructor-led workshops, or hands-on consulting.

Training

Build discovery capability that lasts.

Our Approach

We don't just teach activities. You leave with the judgment to handle the next discovery on your own.

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Learn by Doing
Practice with FeedLoop, our worked case study. Make the same decisions real teams face—then see what strong judgment looks like.
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Framework as Guide
Every session maps to the three layers. You always know where you are in the process, what decisions matter, and how AI can help.
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Build Capability
Not dependence. Every module builds your team's judgment so you can handle the next discovery cycle without us.
The Curriculum

7 modules covering the complete framework—from foundations to AI partnership.

1
Foundations
The 5-stage process, gates, and JTBD artifact chain
Discovery process overview · Evidence types · Decision gates · JTBD foundations
2
Problem Discovery
Framing problems worth solving
Signal validation · Research methods · Job extraction · Opportunity prioritization
3
Solution Design
Generating and selecting solutions
Solution ideation · Assumption mapping · Risk prioritization · Prototype scoping
4
Validation
Testing with rigor
Experiment design · Evidence interpretation · Confidence assessment · Signal vs noise
5
Handoff
Transitioning from discovery to delivery
Success metrics · Monitoring signals · Outcome interpretation · Learning extraction
6
Sustaining Discovery
Making discovery a continuous capability
Continuous discovery loops · Team calibration · Organizational adoption
7
AI Partnership
Working effectively with AI across all stages
Automate · Augment · Coach modes · When to trust AI, when to override
✓ 7 modules
✓ 200+ page handbook
✓ Complete case study with exercises
✓ Quick reference cards + digital tools
How It's Delivered

The curriculum can be delivered in different formats to fit your context.

Self-paced
Online Certified
Complete video course with exercises, knowledge checks, and certification upon completion. Available April 30, 2026. Pricing announced then.
Best for: individuals, distributed teams, academic courses

Half-day to multi-day
Live Workshops
Facilitated sessions tailored to your team's stage and context. Select specific modules or run the complete program.
Best for: product teams, leadership groups, enterprises
Multi-session series
Cohort Programs
Structured training over multiple weeks for accelerator cohorts and academic programs.
Best for: accelerators, universities
Single session
Guest Speaker
A focused introduction for conferences, meetups, or lunch-and-learn format. Introduce the framework and spark interest.
Best for: conferences, meetups, organizations exploring the approach
Partnership Programs

We design training programs tailored to your cohorts and curriculum.

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Accelerators
Multi-session curricula designed for startup and scaleup cohorts. Fits your program schedule, works across diverse stages. Pilot programs available.
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Academic Institutions
Structured modules for universities and polytechnics teaching product management, entrepreneurship, or innovation.
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Enterprises
Scale discovery capability across multiple product teams with consistent methodology, custom case studies, and train-the-trainer options.

Interested in a partnership program for your organisation?

Book a Conversation

Consulting

Hands-on help for high-stakes decisions.

When Consulting Fits

Some decisions are too important to learn through trial and error.

The Stakes Are High
A major pivot, a new market entry, a bet-the-product decision. When getting it wrong is expensive and getting it right matters for the business.
The Team Is Stuck
Cycling through the same debates. Evidence that's ambiguous. Disagreement about what the data means. You need someone who can help the team see clearly.
Speed Matters
No time for a training program. You need to make a decision now and build judgment capability along the way.
How We Work

Every engagement is different, but our approach is consistent.

1
Understand where you are
We start by mapping your current discovery process to the framework—which stages you're in, which judgment points are coming, and where the evidence gaps are.
2
Work at your judgment points
We join at the decision moments that matter—pressure-testing reasoning, challenging assumptions, and helping the team see what the evidence actually supports.
3
Make the gates explicit
At each gate, we help the team make a clear, evidence-based decision: proceed, iterate, pivot, or stop. No more drifting past decision points without deciding.
4
Leave the team stronger
The goal isn't dependence. Every engagement builds your team's own judgment capability so they handle the next decision without us.

Not sure which is right?

Choose training if you want to build discovery capability across your team—learn the framework, practice the judgment calls, and apply it to future projects.

Choose consulting if you're facing a specific high-stakes decision now and need hands-on help working through it.

Still not sure? Let's talk. 30 minutes, no pitch.

Book a Conversation